Fall 2018 Magazine has arrived:

Topics to check out:

  • Social-media advertising [pg.7] For those of you who aren’t familiar with the shows, they feature one eligible Bachelor or Bachelorette trying to find his or her “forever love” amongst 30 eligible suitors (27 of which only are interested in getting more Instagram followers). It is best to do your homework before you begin a campaign. so that you do not find yourself left stranded on Iceland’s Eyjafjallajokull Subglacial Volcano after you lose a two-on-one date. Wait. That’s not right. I mean before you get fined by the insurance department (far less cool, but probably much safer).

    Eight questions that keep prospects talking [pg. 9] When asked why salespeople don’t close more sales, a company president answered instantly, “They don’t ask enough questions.” He went on to add, “They’re so focused on getting prospects to buy they don’t engage them. That takes asking lots of questions.”

    This leads to prospects who are less than satisfied and salespeople who are unable to move forward

    with confidence.

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